Online Source Tracking - adding tracking tags to manually posted adverts

Modified on Thu, 9 Nov, 2023 at 5:24 PM

This guide shows you how to embed tags within your online advertising in order to track and report on where candidate have applied from.

Please note this activity is not required for jobs posted via the multi-posting feature, or idibu, Broadbean, or Logic Melon if integrated into your Jobtrain platform. They will automatically add tags and provide reports.  


Basic Source Tracking

The core element of the tag is like this:



You can then add any word (no spaces or symbols) to define which advertising it refers to. For example, you could create this for Totaljobs:


Why not try…

There are no limits to how many tags you can create or the name of the source. You could even create 3 different codes relating to different areas in one job board.

For example:

When you’ve decided on your tag, you will need to add it to the end of the Jobtrain job URL. This can be found in the candidate portal, or on the client side by clicking Preview on the Advert tab within the job.


Add the Source tracking code to the URL, then copy the link into your online job posting.


An example of what a URL with a tag included looks like:

Candidates who click the link will be directed to Jobtrain in the normal way, but it will be automatically tagged with the source tracking code, which can be reported on to show data on:

  • Number of candidates by source
  • Incomplete/complete applications by source
  • Successful candidates’ source


This analysis is useful in understanding ROI and to help target future recruitment campaigns appropriately.


Still have questions? Please contact our support team or your who will be happy to help.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article