This guide shows you how to embed tags within your online advertising in order to track and report on where candidate have applied from.

Please note this activity is not required for jobs posted via the multi-posting feature, or idibu, Broadbean, or Logic Melon if integrated into your Jobtrain platform. They will automatically add tags and provide reports.  

Basic Source Tracking

The core element of the tag is like this:

&source=

You can then add any word (no spaces or symbols) to define which advertising it refers to. For example, you could create this for Totaljobs:

&source=totaljobs

Why not try…

There are no limits to how many tags you can create or the name of the source. You could even create 3 different codes relating to different areas in one job board.

For example:
&source=totaljobsbanner
&source=totaljobsadvert
&source=totaljobsfeaturedemployer

When you’ve decided on your tag, you will need to add it to the end of the Jobtrain job URL. This can be found in the candidate portal, or on the client side by clicking Preview on the Advert tab within the job.

An example of what a URL with a tag included looks like:

https://www.jobtrain.co.uk/JobtrainSolutions/Job/JobDetail?JobId=7861&source=totaljobsbanner

Candidates who click the link will be directed to Jobtrain in the normal way, but it will be automatically tagged with the source tracking code, which can be reported on to show data on:

• Number of candidates by source
• Incomplete/complete applications by source
• Successful candidates’ source

This analysis is useful in understanding ROI and to help target future recruitment campaigns appropriately.

Still have questions? Please contact our support team or your who will be happy to help.